BOTTEGA VENETA
BOTTEGA VENETA
CASSETTE BAG
CASSETTE BAG
SEE CASE STUDY
Bottega Veneta, Cassette BAG
For the P790 launch, we partnered with TaylorMade to visualize the evolution of their iconic SpeedFoam™ technology and the unique weighting strategy behind each iron in the set. Our goal was to reveal the engineering inside the club while preserving the premium, understated feel the P-Series is known for.
Each iron was visualized individually, highlighting distinct internal weight positions and design decisions that shape ball flight, forgiveness, and performance across the lineup.
By combining technical clarity with elevated art direction, we helped TaylorMade tell a deeper product story—one that celebrates both the craft behind the club and the measurable advancements that define the new generation of P790 irons.
For our Bottega Veneta Cassette Bag study, we were drawn to a design so iconic it practically invites you to render it. The Cassette’s bold geometry and signature intrecciato structure offered the perfect canvas for exploring form, proportion, and material nuance. For this exercise, we reimagined the bag in a canvas textile, finished in Bottega’s unmistakable green—a way to honor the silhouette while experimenting with a fresh material interpretation.
The project became a focused exploration of texture, softness, and light interaction across woven surfaces. By balancing tactile realism with the bag’s sculptural presence, we aimed to capture what makes the Cassette timeless: simplicity elevated through craft, and design that feels inevitable.
For our Bottega Veneta Cassette Bag study, we were drawn to a design so iconic it practically invites you to render it. The Cassette’s bold geometry and signature intrecciato structure offered the perfect canvas for exploring form, proportion, and material nuance. For this exercise, we reimagined the bag in a canvas textile, finished in Bottega’s unmistakable green—a way to honor the silhouette while experimenting with a fresh material interpretation.
The project became a focused exploration of texture, softness, and light interaction across woven surfaces. By balancing tactile realism with the bag’s sculptural presence, we aimed to capture what makes the Cassette timeless: simplicity elevated through craft, and design that feels inevitable.
For the P790 launch, we partnered with TaylorMade to visualize the evolution of their iconic SpeedFoam™ technology and the unique weighting strategy behind each iron in the set. Our goal was to reveal the engineering inside the club while preserving the premium, understated feel the P-Series is known for.
Each iron was visualized individually, highlighting distinct internal weight positions and design decisions that shape ball flight, forgiveness, and performance across the lineup.
By combining technical clarity with elevated art direction, we helped TaylorMade tell a deeper product story—one that celebrates both the craft behind the club and the measurable advancements that define the new generation of P790 irons.
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PROJECTS
SERVICES
ABOUT
CONTACT
PRIVACY POLICY
VIMEO

LIGHT & LOGIC HQ
1234 5TH STREET
PORTLAND, OREGON
12345
+1 555 555 5555
INFO@LIGHTANDLOGIC.COM



